Your new marketing strategy starts here!
- Own the usage rights to 52 sketches, 52 essays, and 5 sketch animations.
- Generate relevant topics to educate and engage clients.
- Tap into the best content in financial services and make it your own.
Spark the kind of conversations you want to be having.
See what's included
Volume Two:
Meaningful Conversations
Own the content license to the best of my work.
Volume Two: Meaningful Conversations is designed for Real Financial Professionals to use in their marketing and communications.
- Own the content license to the 52 sketches, 52 essays, and 5 sketch animations in the collection.
- A Content Library housing the material in the collection that is pre-formatted for you to use online, in print, on social channels, and in presentations.
- A one-on-one call with me to answer questions and discuss the best ways to use the material.
- The replay of Volume Two Camp, an exclusive 3-hour workshop on content marketing. This workshop took place in February 2023 and was recorded.
$12,500
Only 100 seats available.
Reserve your seatThe Content License
How It Works
Own the content license
When you become an owner of Volume Two, you become an owner of a do-whatever-you-want license to the material. That means the content is yours to use however you wish.
Lifetime access to the entire collection
You'll receive access to the content covered under the license in a Web Portal. You can download text, images, and presentation files to use on your platforms.
Content to power your marketing
The content in the Volume's collection can be used wherever you want: your website, social channels, emails, and more. You'll maintain the look and feel of your brand wherever you share it.
“One of our favorite clients summed it up best: One of the best collections of wisdom I’ve had the pleasure of reading and so incredibly well put together. Very digestible and down to earth.”
—Michelle Underwood Gass, CFP®, CPA, RLP®
Own a portion of my library. Get the usage rights to 52 sketches, 52 essays, and 5 sketch animations in the collection.
Reserve your seat
Greetings, Carl here!
The marketing people out there are telling you that in order to successfully get noticed, you need to update your website, add to your blog, make videos, send emails, post every day to social media, and more.
And, of course, there's truth to what they're saying.
But chances are, you didn't get into this job to be a full-time content creator.
And even when you do find the time to write or record, the blank page can be intimidating.
The work of a Real Financial Professional can make A HUGE difference in people’s lives. But it’s not much good if nobody knows the work exists.
In other words, the impact you’re going to have on people’s lives if they don’t know about you is… zero.
If you believe the work you do can have an impact (I definitely do), then you have an OBLIGATION to tell people about it.
So the work is incredibly important, which means you have an obligation to market your services.
And finding the time and energy to invest in your marketing will always come second to that work.
That's why I created The Volumes Project.
I've spent years building a library of content—hundreds of sketches and essays that originally appeared in The New York Times.
The Volumes Project allows you to tap into that library and effectively become an owner of it. Each collection in the project contains 52 sketches, 52 essays, and 5 sketch animations that will fuel (at least) a year of content marketing for your firm.
No more blank page.
And no more excuses not to spread the word about the incredible work you're doing.
When you buy a seat in Volume Two, you get the content license to the material in the collection. That enables you to share and adapt the material in any way you choose. You can copy, edit, and distribute the work in any medium or format.
I designed the collection to spark meaningful conversations with your clients and prospects.
The Volumes Project is about shortcuts and souvenirs.
A shortcut into the exact kind of conversations you want to be having with your clients.
And a souvenir for them of the experiences they've had with you.
I believe in the work you're doing, and The Volumes Project was made to support that work.
Enjoy.
The Content License
Ways to Use
Website & Blog
The collection can be used as blog posts or to illustrate key ideas on your website.
Newsletters
The collection supports a weekly, ready-made email newsletter for a year.
Social Media
Copy and paste entire essays or portions to use on social platforms.
Presentations
Use the essays and sketches to generate topics for client events and add visuals to presentations.
Videos
Create your own videos from the sketches to put your personal spin on them.
Art & Gifts
Print and frame your favorite sketches from the collection, or add them to mugs or other keepsakes for client gifts.
“I love how it distills complex subjects into easily digestible content snacks. Also, it has been very useful in helping me create content for my own clients.”
—Jeremy Armagost, CFP®, RICP®, WMCP®
The Content Library includes:
- A searchable library housing all 52 essays and sketches (plus 5 sketch animations!) in the collection.
- Essays that are easy to copy and paste.
- High-resolution sketch files to use for printing.
- Sketch images sized to use online.
- Sketch images sized perfectly to use on social media.
- Presentation templates pre-loaded with each sketch.
- A PDF spread of each sketch and essay to print or share by email.
- Marketing best practices and ideas of ways to use the material.
- The replay of Volume Two Camp, an exclusive 3-hour workshop on content marketing. This workshop took place in February 2023 and was recorded.
- Proof of ownership of the content license for compliance departments.
- Lifetime access to the library.
Volume Two Camp
An owners-only event with hands-on teaching from me and a discussion with other owners about creative ways to use the licensed material.
See the First Collection in Action
In 2021, the first collection in The Volumes Project was released. Owners of the Volume One collection are taking advantage of their use rights to the material and magnifying their brands through videos, social posts, emails, and more.
Elegant Visuals and Thoughtful Essays on Life and Money
Advice for Humans and Investors
Step 2:
Get immediate access to the Content Library.
Step 3:
Watch the replay of Volume Two Camp and schedule your 60-minute 1:1 call with me about your firm's marketing.
Why is content marketing key?
- Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source: DemandMetric)
- Conversion rates are nearly six times higher for content marketing adopters than non-adopters (2.9% vs. 0.5%). (Source: Aberdeen)
- Almost 70% of marketers say content is superior to direct mail and public relations. (Source: Custom Content Council)
“I think the best communicators help others by saying ‘I see you. I get you, and here is something I have to offer.’ That’s what Carl’s work has always done and what Volume One helps us do for clients.”
—Matt Hall, Co-Founder & Partner, Hill Investment Group
Frequently Asked Questions
Who is this for?
What is content licensing?
What is included in Volume Two?
How can I be sure I will make the most of the material?
Why the price tag?
What is Volume Two Camp?
52 Weeks of Content Marketing
A library of marketing materials custom-made for Real Financial Professionals. There are only 100 people worldwide who will have access to it.
This collection took me over a decade to build.
It's made to generate the exact type of conversations you want to have with clients and soon-to-be clients.
