One live conversation.

Once a month.

That’s it. 

Hosted and curated by Carl Richards. For real financial professionals doing the work that actually matters.

Join now

00

DAYS

00

HOURS

00

MINS

00

SECS

Coming Up Next:

"The Craft of Expertise" a Conversation with David C. Baker

 Most financial advisors do excellent work — and still struggle to explain why it matters. Let's talk about it.

📆 Thursday, February 19, 2026
⏰ 11:00 a.m. Eastern for 90 minutes

Live, focused, and for Members of The Society of Advice only.

👉 Join us.

Advisors keep asking for this conversation. They feel the strain of explaining themselves and justifying fees. Knowing they’re good at what they do but struggling to say why in a way that lands.

David helps with that. Not through scripts or marketing tactics, but by forcing clarity:

  • Knowing what you are actually expert at.
  • Who that expertise is for.
  • How to talk about your work in plain language that clients can understand and trust.

David has been called “the expert on expertise” by The New York Times, and that description fits the work he’s spent decades doing with professionals who need to be clear about their value.

💪 This workshop is for advisors who want to explain what they do clearly and confidently, without feeling like they have to convince anyone.

These are the kinds of conversations that happen each month at The Society of Advice. We slow down. We ask better questions. We hear something that sticks.

The Society of Advice is like nothing else in the industry. It will be one 90-minute conversation worth showing up for. 

👉 Join The Society of Advice to attend live.

Can’t make it live? The full recording will be available to Members of The Society of Advice until the next conversation.

Join this conversation

This isn't more noise.

It's a conversation worth showing up for.


Every month, Carl Richards hosts a live 90-minute conversation with someone worth listening to.

No scripts.

No boring webinar.

No trying to go viral.

Just a space to slow down and hear something that sticks—with you, and for your business.

Not for everyone, by design.

But perfect for you if…

✔ You don’t need more content. You need a clear signal.
✔ You’re tired of performative industry noise.
✔ You’re done with surface talk. You want fewer, deeper conversations.
✔ You don’t need more tactics. You need space to decide what matters.
✔ You’ve built something good—but want to make it better.
✔ You’re not chasing scale. You’re designing a life.

You’ve found it. Let’s go.

Join the next conversation
 

Join The Society of Advice

One live conversation a month.

Hosted and curated by Carl Richards.

No noise. No overwhelm. Just space to get clear.

Join The Society of Advice